I want to tell you a story…and you’re not in it
When a friend shows us pictures of a party we attended, we are probably most interested in the pictures that include us. That’s normal. We all want to be involved in the stories that our friends tell because we want to be important in their lives. We also want to be important in our clients’ lives. If a client is happy, we want to know that it is because of our efforts. If a client is upset, it is difficult not to feel at the center of that emotion, particularly if you have any self-doubt.