It used to be that frugality was a personality trait, sometimes much maligned, and looked down upon, better described as an unfortunate quirk. Listing as a worthwhile maxim was a shade above the derogatory, and tended toward characterization as a…
At my last post referencing topics covered during LOMAP’s inaugural Marketing Group, we reviewed some tips and tricks for the drafting of your marketing plan. This week, the LOMAP Marketing Group met to discuss marketing plan drafts that each member…
Even here in 2009, not everyone has a PDA. And, until PDAs are shrunk to nanochippy size, and embedded in our skulls, not everyone with a PDA will have access to their PDAs all of the time. Some folks, even,…
In this, our third of six installments covering the series of topics generated for, and expanded upon during, LOMAP’s very first Marketing Group sessions, we’ll review some tips and considerations for the drafting of a marketing plan. And, as the…
LOMAP, the Massachusetts Bar Association and Catuogno Court Reporting have made available a free set of videos covering compliance with the Massachusetts Data Privacy Act, which will take effect on March 1, 2010.The videos, available here, feature LOMAP Director Rodney…
For the second of our envisioned six installments in our marketing series, that will track the topics and developments of LOMAP’s inaugural marketing group, we present, for your enjoyment, a discussion of law firm branding.Branding is as important for law…
Seriously. Everybody uses Google, to the point that the verb “Google” has entered the lexicon as modern slang for performing an online search. But, there are far more Google Tools available than just the search website.If you only use Google…
If you’re using Microsoft Office Outlook for your email, it’s a virtual certainty that you’re not using all of the robust features offered through the product. Of course, it’s also a virtual certainty that you will never have enough time…
Marketing is a difficult thing for attorneys. As we have implicitly covered in the annals of this blog, over its brief history of time, lawyers are taught only the theories of law in the halls, and mostly classrooms, of their…
There has been some, but perhaps not enough, recent consternation and handwringing over the Massachusetts Data Protection Act, passed in 2007, and set to become effectual, after a few false starts, on January 1, 2010. Happy New Year.The Act spawning,…