It can sound almost sacrilegious to say, but the goal to succeed all the time is actually a terrible idea. The only way to achieve anything meaningful in life involves experiencing failure along the way. On one hand, no one enjoys failing. It can be an uncomfortable experience that tests your character. One of the reasons why it is so uncomfortable is that we often think of failure as an inherently bad thing. If we see failure as inherently bad, then we have no choice but to feel bad when we experience it. On the other hand, failure is absolutely essential to growth; plain and simple. You cannot grow, progress, or get better at something unless you fail. The key is to think of failure as a helpful step, own your failures, and learn from them.