This post represents the second, and final, guest appearance by LOMAP summer intern, Michael Pirrello. Mike is done carrying this program, and has returned to school as of this past Monday. Mike begins his third year at Suffolk University Law…
The last session of the LOMAP Marketing Group was held just under a month ago, giving rise to the occasion of the writing of this, the second to last post in the LOMAP Marketing Group Marketing series, from the Department…
Are you tired of paying beaucoup bucks to have someone else create and maintain your website for you? Perhaps you have tried to design and maintain your own website, but have instead only learned to hate html, or a clunky…
At my last post referencing topics covered during LOMAP’s inaugural Marketing Group, we reviewed some tips and tricks for the drafting of your marketing plan. This week, the LOMAP Marketing Group met to discuss marketing plan drafts that each member…
In this, our third of six installments covering the series of topics generated for, and expanded upon during, LOMAP’s very first Marketing Group sessions, we’ll review some tips and considerations for the drafting of a marketing plan. And, as the…
For the second of our envisioned six installments in our marketing series, that will track the topics and developments of LOMAP’s inaugural marketing group, we present, for your enjoyment, a discussion of law firm branding.Branding is as important for law…
Seriously. Everybody uses Google, to the point that the verb “Google” has entered the lexicon as modern slang for performing an online search. But, there are far more Google Tools available than just the search website.If you only use Google…
Marketing is a difficult thing for attorneys. As we have implicitly covered in the annals of this blog, over its brief history of time, lawyers are taught only the theories of law in the halls, and mostly classrooms, of their…
This afternoon, I am presenting for the Boston University School of Law Graduate Tax Program on the topic of “Considerations for Attorneys Entering the Job Market in a Down Economy”--my apologies, short titles are not my strong suit. Despite the…
Just because you’re an attorney, and you’re supposed to be staid and measured at all times, it doesn’t mean that you have to take pains to fit the stereotype, at least not all of the time. Do something creative to…