The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for…
In the first of our new Webinars for Busy Lawyers series, Tim Baran explains how you can grow your law practice by marketing with purpose and grit. In a recent survey of solos and small firms, lawyers identified getting new client business as…
Designed to offer more relevance and consume less time, we present: Webinars for Busy Lawyers. If you spent September waiting for us to announce a new Lunch Hour Legal Marketing webinar, we're sorry. But we're also not sorry. We've spent…
If you want to see more growth, consider transitioning into a niche law practice. Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve…
If you're considering moving your practice into a niche but have reservations, Jared has a one minute tip that will make your decision easier. For more information on niche practice development, check out: -‘The Expertise Effect: How Getting Narrow Can…
As you may have heard, our annual marketing conference will be held on June 2-3 at MCLE, Boston. (Hey, it’s not too late to sign up!) One of our keynote speakers for the conference is Michael Mogill, president of Crisp…
If you're still on the fence about registering for this year's Super Marketing Conference, find out why you should. Watch some of our speakers previewing their topics and inviting you to join us for #SuperMarket6! Select the 'conference sponsor' rate to…
Back in the day, you could hide from the internet. There was a time (like when horseless carriages were in general use) when potential clients would not look for or vet lawyers online -- at least not aggressively. This was…
In just 2 minutes, get the top 5 tips lawyers need to leverage LinkedIn's power for a healthier network, from the official experts on LinkedIn for Lawyers! Our gratitude to Co-Authors Allison C. Shields and Dennis Kennedy of LinkedIn in One Hour…
Yes. Google yourself. Jared will tell you what's at stake if you don't. When you're ready to start managing your reputation, head over to the Legal Toolkit podcast, Online Reviews: Yelp for Help. And after you've Googled yourself, you deserve…