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social media use, ways to stretch your reach

Harnessing the Rewards of Social Media in Law Practice

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Grow your law practice by reaching the clients you want through social media networks.

Recent statistics show that 98% of business decision-makers are using social media, reading blogs, watching videos or listening to podcasts. Perhaps more importantly, almost 85% of business decision-makers think social media is important when making a hiring decision. Clearly, it is no longer a question of if you should use social media, but rather how.

Lawyers can find relevant marketing guidance on the Scaringi Marketing blog. Deb’s following posts highlight the value of using social media in the right ways for your law practice. And just follow the title links to get the full details.

Why Law Firms Need to Use Social Media

  • Keep pace with competition
  • Know what your clients are broadcasting
  • Use the tools your clients use
  • Gain visibility
  • Make connections with journalists
  • Build your reputation
  • Relate to your clients

Debunking Excuses to Avoid Social Media

  • I don’t have time
  • I’m too old and/or don’t care
  • No one is listening anyway
  • I don’t know how to use the tools

How to Decide Which Social Media Tool(s) Your Law Firm Needs

  • What goals do you want to reach?
  • Who is your audience?
  • Who can you get on board?
  • What resources for implementing are available and accessible right now?
  • What’s the firm’s communication style?
  • Will you have an individual or firm presence?

Social Skills for Social Media Use

  • Start with warm greetings
  • Have substance to discuss
  • Be genuine
  • Keep in touch

Deb has a PRO TIP: Spend some time looking at a range of attorney profiles (particularly their competition’s profiles) on various social media outlets. And then do some thinking

More about Deb Scaringi:

  • She has been a legal marketing professional for over 25 years and advises law firms throughout New England on copywriting and editing, website and blog development, and event planning.
  • Deb can help you build meaningful relationships to attract and retain the clients you want.
  • She is a past president of the New England Chapter of the International Legal Marketing Association and immediate past president of the inaugural Northeast Regional Board.
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