In this edition of Webinars for Busy Lawyers, Annie Scranton will help you understand how traditional media can help your law practice grow – in 29 minutes.
Traditional media has received less attention as an avenue for business development for lawyers since social media has become a dominant trend. But they aren’t mutually exclusive, and traditional media offers distinct advantages.
An average person spends more than 10 hours a day dedicated to a screen of some sort – that’s more than 10 hours of opportunity for your firm to get in front of a potential client. Media coverage can get you on those screens and allow you to tap into unexplored markets to build brand awareness and generate leads.
Key takeaways:
- How media can help attract more clients and increase visibility of your practice
- How you can earn media coverage yourself before you need to bring on a PR firm
- The various ways to break into the media like positioning a news-worthy case, tying into the big news stories of the day, tapping into legal trade publications, etc.
BONUS TIP! Use a service like HARO to connect with journalists looking for expertise in your practice area(s).
About the Expert
Annie Scranton is the Founder & President of Pace PR. She has been working with small legal firms for many years to secure regular coverage on both local and national media outlets like Fox News, CNN, Wall Street Journal, New York Times and MSNBC.
Prior to forming Pace Public Relations, Annie Pace Scranton worked for eight years as a seasoned television producer, with a resume that includes major networks such as CNN, Fox News, CNBC, MSNBC & ABC. Acting as a guest booker for these various networks, Annie’s brand of public relations combines her unique understanding of behind-the-scenes television with her unparalleled list of contacts. In television, it’s all about knowing the right person to pitch to, and Annie’s contacts are second to none. Recent clients have been thrilled with placements on CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, PIX Morning News and various print and website outlets.
Before working in television, Annie started out at a small boutique public relations firm, Lou Hammond & Associates. There, she concentrated on local news coverage and newspaper and magazine placements for her clients. Annie also worked as a local reporter for the New Jersey based newspaper, The Asbury Park Press, where she covered local politics and business openings.
Annie is a graduate of Smith College where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She now serves on the Board of Directors for the New York Smith College Club and is an Executive Committee Member for the charity, the Catholic Big Sisters & Big Brothers.
Annie is a member of the New York Women in Communications, Inc., helping women in communications in all disciplines and at all career stages to reach their full potential by promoting their professional growth; the Step Up Network, a nonprofit membership organization igniting women and girls to fulfill their potential; and a platinum member of Ladies who Launch, connecting all women entrepreneurs across the country.
