Web development is a much more dynamic process than it was previously. If you’re not refreshing your site every 2 to 3 years, you’ve fallen behind the times. No longer can you design a site and let it sit for…
Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing…
Ever wondered what it’s like to be Olivia Pope from ABC’s Scandal? Well, here’s your chance to find out at the American Bar Association’s GPSolo 2015 Solo & Small Firm Summit: Strategies for Success in Boston on September 24 -…
The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over…
If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social…
One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide -- though, I do appreciate…
Jared has finally made it to the big leagues being named one of Fastcase 50’s “smartest, most courageous innovators, techies, visionaries, and leaders” in the legal industry. Why? Well, if you know Jared, I’m certain you can answer that question for yourself. But,…
Well, this is it: the final installment of our time management series. (Read parts one, two, three, four, and five, if you want to catch up.) It’s been real; but, it had to end sometime; and, this is the end…
It’s not easy to start a law practice as a young lawyer, especially on your own. (Good thing groups like Starting Out Solo are around, huh?) Now, I can tell you about all kinds of tricks; but, I’m not young,…
We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly. It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened…