Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing…
Ever wondered what it’s like to be Olivia Pope from ABC’s Scandal? Well, here’s your chance to find out at the American Bar Association’s GPSolo 2015 Solo & Small Firm Summit: Strategies for Success in Boston on September 24 -…
The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over…
If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social…
One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide -- though, I do appreciate…
Jared has finally made it to the big leagues being named one of Fastcase 50’s “smartest, most courageous innovators, techies, visionaries, and leaders” in the legal industry. Why? Well, if you know Jared, I’m certain you can answer that question for yourself. But,…
It’s not easy to start a law practice as a young lawyer, especially on your own. (Good thing groups like Starting Out Solo are around, huh?) Now, I can tell you about all kinds of tricks; but, I’m not young,…
We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly. It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened…
July 1, 2015: Mark Your Calendars for the New Massachusetts Rules of Conduct. The New Massachusetts Rules have been in the works since 2013 when the SJC’s Standing Advisory Committee on the Rules of Professional Conduct published its proposed revisions…
Thursday, our annual marketing conference went down. Mercifully, this is the last blog post I will have to write on the subject. Don’t worry, though: you’ll hear about the 2016 program when it rolls around again, next Spring. But, before…