Referral marketing, as opposed to direct marketing, targets people with the potential to send you business. Successful firms rely on a high percentage of referrals to keep their practice booming. A referral network must be developed and maintained. And merely…
Do you have a business plan for your practice? If you are like most of the attorneys I speak with, you don’t currently have one and you cringe at the thought of it. I used to recommend writing a business…
The legal industry has a genuine concern in rooting out charlatans. The advertising ethics rules reflect as much, with a general prohibition against producing and disseminating false or misleading information, that expands out from there. There are, assuredly, important concepts…
Lawyers have a reputation for being aggressively confident; but, that notion has mostly been buttressed by television and movie depictions of trial attorneys. (Maybe I’m just playing devil’s advocate here, though.) Most of the attorneys that I’ve met would not…
“Inbox Zero” means keeping your inbox empty or nearly empty at all times, thus reducing distraction and increasing efficiency. A key rule is that if you can respond to an email in less than two minutes, then do it immediately…
Every business travels upon a strong current, built of inertia. As work gets done, and as business picks up, ways to do things develop, and become processes -- even if those ways were never meant to be formalized processes, but…
Many new lawyers I talk to are reluctant to start blogging, even as it’s a tremendous content marketing tool that is one of the best ways for lawyers to build their expertise, and their following. A variant of the same,…
The popular Mac Lovin' fest is back this October 23-25 at Disney’s Yacht Club Resort. If you use (or are thinking about using) Mac or iOS products in your law practice, this conference is for you. MILOfest is an outgrowth…
Regardless of the different techniques and services you might use to manage your Outlook Inbox, there will come a day when you amass too many messages in your Inbox and thereby lose track of your unread messages. When that happens,…
I consider myself an agnostic, as battles get fought between the ultimate utility of Apple versus Microsoft products. I use Windows products at work, and have a PC laptop at home; but, I also have an iPad (and have had…