June 5th marked MassLOMAP’s fourth annual Super Marketing Conference in Boston. Marketing experts traveled across the continent to provide their knowledge on marketing trends, ethical use of social media, importance of customer service, search engine optimization, analyzing return on investment,…
What can attorneys learn from companies like Apple and Zappos? A great deal, according to Jack Newton, co-founder, president and CEO of cloud-based law practice management company, Clio. So, what does selling shoes and iPads have to do with the…
Blogging remains the preferred publication method for solo and small firm lawyers dedicated to content marketing. Of course, that singular dedication does not mean that everybody’s getting it right. Here are three simple tweaks that you can make to…
I’m handed lawyer business cards quite regularly. In fact, I have a substantial collection. They’re like my bobbleheads. After a while, you sort of become numb to the hand-off: Quick glance to get the name down, into the shirt pocket…
I only have two fashion rules: (1) Plaid (I suppose camouflage, as well) matches everything. (2) Umbrellas are for hippies. This is probably why I’m a law firm consultant, and not a fashion consultant. Fortunately, Emmi Sorokin is a fashion…
On June 5, we will host our fourth annual ‘super’ marketing conference: Building Relationships to Build Business. Suffolk University Law School will host, and the event is co-sponsored by Suffolk’s Center for Advanced Legal Studies, the Massachusetts Bar Association and…
The chief difficulty in having so many programs and applications that we use in our work and personal lives is that we wish to secure much of data we put online -- or, if not the data, certainly the accounts…
Did you just pass the bar exam? Congratulations! Now, then: I have some good news, and I have some bad news. Want the good news first? Okay. You’re a lawyer. Nice job, all the hard work has paid off. The…
Most attorneys spend their entire careers fine-tuning the art of managing the attorney-client relationship. Each attorney-client arrangement is different, of course; but, there are special situations that require deeper consideration than your more run-of-the-mill engagement. Attorneys who are considering working,…
It’s that time of year again, when we take a break from real blogging, and spend some time doing our versions of a clip show. Last week, we compiled our best blog posts from the year that was --…