Thinking about opening your own practice? Be aware, there’s a lot more to it then merely hanging a shingle and being a good lawyer. You’ll need to understand how to conduct an IOLTA three-way reconciliation, set a budget, manage client…
You’ll have heard that the Massachusetts Rules of Professional Conduct were substantially revised this Summer. You’ll have heard that, in part, because we told you about it. . . . which gives rise to an interesting question: How should you…
Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing…
The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over…
If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social…
One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide -- though, I do appreciate…
We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly. It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened…
July 1, 2015: Mark Your Calendars for the New Massachusetts Rules of Conduct. The New Massachusetts Rules have been in the works since 2013 when the SJC’s Standing Advisory Committee on the Rules of Professional Conduct published its proposed revisions…
Thursday, our annual marketing conference went down. Mercifully, this is the last blog post I will have to write on the subject. Don’t worry, though: you’ll hear about the 2016 program when it rolls around again, next Spring. But, before…
There’s still time to register for our ‘Super’ Marketing Conference tomorrow. And now, there’s another reason to do so: Social Law Library will be offering special deals to conference attendees, including: -reduced rate memberships -20% off web design services -1…